Brian Friend | WFP Changes 2027

Brian Friend on the World Fitness Project. Beach walk in Marina del Rey, October 15. Why WFP launched, the heat in year one, and what a third season looks like for athletes at the top of the sport. We get into: • Why another season had to exist next to the Games • The criticism at launch, and what they actually built • Will Moorad, Jason, and learning from year one and two • 2026 finals in Copenhagen — community, pairs, next-gen • What 2027 is pointing at: more live competition, existing communities, premier events like Rogue Brian Friend covers WFP for B.Friendly Fitness. This is part 2 of the Marina walk. Part 1 is the Rogue / Gazan conversation. Rogue / Gazan conversation: youtu.be/JZ5YRJ1VDvo 0:00 You're the WFP guy 0:40 Why it launched 3:50 Athletes at the top 5:00 Year three 6:30 Copenhagen 2026 8:30 2027 and Rogue 10:40 Wrap 🛒 HGR CBD — Train Hard. Recover Better. Shop: hgrcbd.com Code RECOVERBETTER for 15% off 📸 Instagram: instagram.com/homegrownreleaf 🐦 X: x.com/HomeGrownReleaf ▶️ YouTube: youtube.com/@hgrcbdathletics 🐶 Pets: instagram.com/homegrownreleaf4pets 🧠 Brian Friend & B.Friendly Fitness Website: bfriendlyfitness.com Linktree: linktr.ee/bfriendlyfitness Brian: instagram.com/brianfriendfitness B.Friendly: instagram.com/bfriendlyfitness YouTube: youtube.com/@BFriendlyFitness 🌍 World Fitness Project Website: worldfitnessproject.com Instagram: instagram.com/worldfitnessproject YouTube: youtube.com/@WorldFitnessProject-WFP